By now you probably know that the Supergirl Pilot leaked online a couple of days ago, and whilst I won’t talk about that until it’s officially released, the question I pose is, how is it that 3 DC TV show Pilots have leaked? Last year it was The Flash and Constantine, and this year, 6 months before it’s released, it’s Supergirl. Is this some kind of marketing move???
TV shows leak sometimes. One of the biggest leaks this year was 4 episodes of Game of Thrones before the season started. However it is rare. Every year plenty of Pilots go into production, yet we don’t see any leaks. Yet last year The Flash Pilot leaked online months before it’s release. That was quite the shock, and the internet started buzzing. Mostly everyone who watched the Pilot loved it, which sent positive ripples across the internet, leading The Flash to be the highest rated show on The CW.
But The Flash wasn’t the only DC show to leak last year, so did Constantine. Okay so the first time it was a mistake, the second time it’s a coincidence? The Constantine leak didn’t create the positive ripples The Flash Pilot had. Discussions were had online surrounding the issues of the Pilot. A few weeks after the leak we get an announcement that Lucy Griffiths’ character on the show will no longer be on, and instead we will be getting Zed. And surely the producers saw online the complaints people had about the Pilot after it leaked, aiding their decision to change the main female protagonist.
And then again this year we get another DC leak, the Supergirl Pilot! 3 of the 4 new DC TV shows that went into Pilot production have been leaked. Gotham didn’t leak, and Legends of Tomorrow have yet to film their Pilot. So when 3 of the 4 have been leaked, it doesn’t seem like a mistake anymore. Especially when the Supergirl Pilot leaks online merely days after the preview was posted online.
Now that preview didn’t have the overly positive reaction they were probably hoping for. There was a lot of cynicism surrounding the Supergirl preview (just look at the Youtube like/dislike ratio from the CBS official Youtube vid). And the problem with the preview was that any sense of a good story was overshadowed by the cheesiness. And until we saw the entire Pilot we couldn’t know for sure if that cheesiness would be present in the episodes as well. So instead of people talking shit about Supergirl for months up until it’s release, how about they knock that negative buzz out by having the Pilot online for people to judge?
Looking at the comments online after the Pilot leaked, yes there is some negativity, that’s to be expected, but many people are saying that it’s not as cheesy as the preview made it seem. In fact most people seemed to have enjoyed it! So now the Pilot is genuinely getting positive buzz from people who have seen it. So it’s kinda smart isn’t it?
TV shows aren’t movies. One episode of TV show leaking online is nowhere near as bad as a movie leaking online. Even though a Pilot leaks online, people don’t have access to the rest of the season, so they watch it on TV. A movie leaks online, there is no need to view it legally, you’ve already seen the entire thing. So it isn’t that big of a loss for a Pilot to leak. Maybe ratings are affected, but The Flash did fine, because it had positive buzz from the leak. The Flash did add 3 extra minutes to its official broadcast of the episode to get people who had watched the leaked version to watch it on TV, so perhaps Supergirl might do the same.
All I’m saying that it’s pretty suspicious that this many DC TV shows have leaked. I don’t see any other Pilots leaking. Now if we get a leak of the Legends of Tomorrow after the Pilot is filmed, then we know something has to be up! No way they can have that bad security. And you know, these leaks do help gain a consensus of what people think about their show, so changes can be made before too many episodes are aired. It’s the best test market you can have! So what is it, bad security, or a good marketing move?
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Categories: Comic book tv shows